Tagged with submission

When Ads Add Up & Divide

When Ads Add Up & Divide

In the most recent issue of the journal Sex Roles, psychologists from the University of Manitoba examined the prevalence of hypermasculinity – the ideology of exaggerated male traits as the epitome of masculine identity – in advertisements in popular men’s magazines including Maxim, Playboy, Game Informer, Fortune, Esquire and Wired. Continue reading

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